SPORTS CONSULTING

Sports Marketing Consulting

We make studies for sponsors to evaluate the return on investment of their sponsorship partnership with a team or competition in terms of sales, in terms of impact on the brand's awareness and image (brand tracking studies) and the study of the media value of the sponsorship. The company also provide advice to the sponsors on their digital activation and in the field activation during their sports partnership.

STATISTICS ON COMPETITIONS

12 A Side provides media with statistics on competitions, matches, and players. The service covers basic statistics (e.g., goals, assists, yellow cards, and shots on goal) as well as advanced statistics through indexes that evaluate the team and player performance from different angles (e.g., sports direction index, mercato index, defense index, and teamwork index)

STATISTICS TO PLAYER AGENCIES

12 A Side provides detailed and tailored statistics to player agencies allowing them to promote the players they represent and increase their chances of signing to major European clubs.

CONSULTING TO FOOTBALL CLUBS

12 A Side provides consulting services to football clubs, helping them diversify and generate more income from their different revenue streams, such as ticketing, TV rights income, merchandising, commercial partners, and player transactions, while also helping reduce costs like player wages and operating expenses.In addition, 12 A Side also consults with clubs on their international developments strategy in the Middle East, connecting them to potential partners.

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