We make studies for sponsors to evaluate the return on investment of their sponsorship partnership with
a team or competition in terms of sales, in terms of impact on the brand's awareness and image (brand
tracking studies) and the study of the media value of the sponsorship. The company also provide advice
to the sponsors on their digital activation and in the field activation during their sports partnership.
STATISTICS ON COMPETITIONS
12 A Side provides media with statistics on competitions, matches, and players. The service covers basic
statistics (e.g., goals, assists, yellow cards, and shots on goal) as well as advanced statistics
through indexes that evaluate the team and player performance from different angles (e.g., sports
direction index, mercato index, defense index, and teamwork index)
STATISTICS TO PLAYER AGENCIES
12 A Side provides detailed and tailored statistics to player agencies allowing them to promote the players
they represent and increase their chances of signing to major European clubs.
CONSULTING TO FOOTBALL CLUBS
12 A Side provides consulting services to football clubs, helping them diversify and generate more income
from their different revenue streams, such as ticketing, TV rights income, merchandising, commercial
partners, and player transactions, while also helping reduce costs like player wages and operating
expenses.In addition, 12 A Side also consults with clubs on their international developments strategy
in the Middle East, connecting them to potential partners.